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“REWARDING, NOT CHALLENGING”: GENESIS CHIEF CREATIVE OFFICER ON LUXURY HIGH−PERFORMANCE PHILOSOPHY

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“REWARDING, NOT CHALLENGING”: GENESIS CHIEF CREATIVE OFFICER ON LUXURY HIGH−PERFORMANCE PHILOSOPHY

Frankfurt, Germany, 16 October 2025: The automotive world was buzzing with excitement as Luc Donckerwolke, Chief Creative Officer of Genesis, took the stage at the Frankfurt Motor Show to unveil the brand’s latest creation – Magma. As he spoke about the car, his passion and enthusiasm were palpable, leaving the audience in awe.

Magma isn’t just a car, it’s a masterpiece. Donckerwolke’s vision and dedication have brought this stunning vehicle to life, and it’s clear that he poured his heart and soul into every aspect of its design. From the sleek lines to the powerful engine, every detail of Magma exudes luxury and sophistication.

The name itself, Magma, evokes a sense of power and intensity. It’s a fitting name for a car that is set to revolutionize the automotive industry. Donckerwolke explains that the name was inspired by the molten lava that flows beneath the Earth’s surface, representing the car’s dynamic and powerful nature.

But Magma is not just about its striking appearance, it’s also about the driving experience. Donckerwolke and his team have worked tirelessly to ensure that Magma delivers an unparalleled performance. The car is equipped with the latest technology and cutting-edge features, making it a true driver’s car.

One of the most impressive features of Magma is its hybrid powertrain. Donckerwolke believes that the future of the automotive industry lies in sustainable and eco-friendly solutions, and Magma is a testament to that belief. The car seamlessly combines a powerful V8 engine with an electric motor, delivering an impressive 700 horsepower. This not only makes Magma a high-performance vehicle but also reduces its carbon footprint, making it a responsible choice for the environment.

The interior of Magma is a work of art in itself. Donckerwolke has created a space that is both luxurious and functional. The seats are hand-stitched with the finest leather, providing the utmost comfort for the driver and passengers. The dashboard is adorned with a state-of-the-art touchscreen display, giving the driver easy access to all the car’s features. Every element of the interior has been meticulously crafted to create a sense of opulence and refinement.

But what truly sets Magma apart is its advanced safety features. Donckerwolke understands the importance of safety in today’s world, and he has made sure that Magma is equipped with the latest safety technology. From lane departure warning to blind-spot detection, the car is designed to keep its occupants safe at all times.

As Donckerwolke concluded his speech, the audience erupted into a thunderous applause. Magma had captured their hearts and minds, and it was clear that this car was going to be a game-changer for Genesis. The brand had once again proven its commitment to innovation and excellence, and Magma was the perfect embodiment of that.

The unveiling of Magma at the Frankfurt Motor Show was a defining moment for Genesis. It marked the beginning of a new era for the brand, one that is driven by passion, creativity, and a relentless pursuit of perfection. Donckerwolke’s vision has brought us a car that is not just a mode of transportation, but a symbol of luxury, performance, and sustainability.

As we look towards the future, we can’t help but feel excited about what Genesis has in store for us. Magma has set the bar high, and we can’t wait to see what Donckerwolke and his team will come up with next. One thing is for sure, with Magma, Genesis has cemented its position as a leader in the automotive industry, and we can’t wait to take this masterpiece for a spin.

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