In the world of cosmetic products, skin lightening has become a common trend. But have you ever stopped and wondered about the underlying reasons and implications of using such products? Co-authors Hanan Afzal, Sameer Deshpande, and Joan Carlini have come together to explore the psychosocial correlation of skin lightening products in their new research article titled “Glowing Beyond Shades”. This article reflects on the history and inspiration behind their research and delves into the impact of skin lightening products on individuals and society.
The idea for this research article came about when the co-authors noticed a rise in the popularity of skin lightening products, particularly among people of color. They were intrigued by the societal pressure and beauty standards that influenced individuals to alter their natural skin tone. The team was determined to uncover the reasons behind this phenomenon and its impact on individuals’ psychological and emotional well-being.
The history of skin lightening dates back to ancient times, where it was primarily used by the elite class to showcase their status and wealth. However, over the years, it has become a widespread practice, with the beauty industry capitalizing on this trend. Advertisements for skin lightening products often depict fair skin as the epitome of beauty, leading to the perpetuation of colorism and discrimination against individuals with darker skin tones.
Through their research, the co-authors found that the use of skin lightening products is closely linked to individuals’ self-esteem and self-worth. In a society that places a high value on fair skin, people with darker skin tones often face discrimination and even bullying, leading to a negative body image and low self-confidence. This, in turn, creates a demand for skin lightening products to fit into society’s narrow definition of beauty.
Moreover, the use of skin lightening products can also have harmful physical effects, such as skin irritation and damage, due to the harsh chemicals used in these products. The co-authors found that individuals often ignore these side effects in their pursuit of fairer skin, further highlighting the impact of societal pressure on individuals’ decision-making.
The team also delved into the role of media and advertising in perpetuating the use of skin lightening products. They found that advertisements often target women, in particular, with the promise of achieving a fairer complexion leading to success and happiness. This not only reinforces the damaging beauty standards but also creates a false narrative that fair skin equates to a better life.
Through their research, the co-authors hope to bring attention to the negative impact of skin lightening products on individuals’ mental and physical well-being. They believe that it is essential to challenge the societal norms and beauty standards that place a higher value on fair skin and to promote diversity and inclusivity in beauty.
In conclusion, the research article by Hanan Afzal, Sameer Deshpande, and Joan Carlini highlights the need to address the underlying reasons and implications of using skin lightening products. It is essential to understand that beauty comes in all shades and that individuals should not be pressured to alter their appearance to fit into societal standards. It is high time that we embrace diversity and celebrate our unique features, regardless of our skin tone.
