[13 August 2025 – Hoofddorp, The Netherlands] – ASICS EMEA, a leading global athletic footwear and apparel company, has announced its financial results for the second quarter of 2025. The company reported a remarkable revenue growth of 26.6%* compared to the same period last year, showcasing its strong performance in the European, Middle Eastern, and African markets.
The impressive financial results are a testament to ASICS EMEA’s commitment to providing high-quality products and services that meet the needs of its customers. This growth can also be attributed to the company’s strategic initiatives and investments in research and development, marketing, and digital transformation.
“We are thrilled to announce another successful quarter for ASICS EMEA. Our team has worked tirelessly to deliver exceptional products and services to our customers, and these results reflect their hard work and dedication,” said Yasuhito Hirota, President and CEO of ASICS Corporation.
The company’s strong performance was driven by its core categories, including running, training, and tennis, which saw a significant increase in sales. ASICS EMEA’s running category, in particular, experienced a 30%* growth, thanks to the popularity of its innovative and technologically advanced running shoes, such as the GEL-KAYANO™ and DYNAFLYTE™ series.
In addition to its product offerings, ASICS EMEA’s marketing campaigns have also played a crucial role in driving the company’s growth. The company’s “Sound Mind, Sound Body” campaign, which promotes the importance of physical and mental well-being, has resonated with consumers and has helped increase brand awareness and loyalty.
Furthermore, ASICS EMEA has successfully embraced digital transformation, which has enabled the company to reach a wider audience and provide a seamless shopping experience for its customers. The company’s e-commerce sales have seen a significant increase, with a 45%* growth in the second quarter, highlighting the success of its digital strategy.
The company’s strong financial results have also been reflected in its stock performance, with ASICS Corporation’s shares reaching an all-time high on the Tokyo Stock Exchange. This is a clear indication of investor confidence in the company’s future growth prospects.
ASICS EMEA’s success can also be attributed to its commitment to sustainability and social responsibility. The company has implemented various initiatives to reduce its environmental impact and promote social causes, such as its partnership with the World Wildlife Fund to protect endangered species and its support for local community projects.
Looking ahead, ASICS EMEA remains optimistic about its future growth potential. The company plans to continue investing in research and development to innovate and improve its product offerings, expand its global reach, and further enhance its digital capabilities.
“We are confident that our strong financial performance will continue in the future as we remain committed to our mission of creating products that help people achieve a sound mind and sound body. We would like to thank our customers, partners, and employees for their continued support and trust in our brand,” added Hirota.
ASICS EMEA’s second-quarter financial results are a clear indication of the company’s resilience and ability to adapt to changing market conditions. With its customer-centric approach, innovative products, and strong financial performance, ASICS EMEA is well-positioned to continue its growth trajectory and remain a leader in the global athletic footwear and apparel industry.
*All figures are based on local currency and have been adjusted for currency fluctuations.
