[15 May 2025 – Hoofddorp, The Netherlands] – ASICS EMEA, the leading global athletic footwear and apparel company, has announced its impressive financial results for the first quarter of 2025. The company reported a significant increase of 18.7%* in revenues compared to the same period last year, showcasing its strong performance and continued growth in the European, Middle Eastern, and African markets.
ASICS EMEA has been a key player in the sports industry for over 70 years, constantly striving to provide athletes with the best products to enhance their performance. With a strong focus on innovation, quality, and sustainability, the company has established itself as a trusted brand among athletes and fitness enthusiasts worldwide.
The first quarter of 2025 has been a remarkable period for ASICS EMEA, with the company achieving record-breaking revenues of €1.2 billion. This is a remarkable achievement, especially in the current economic climate, and is a testament to the company’s strong business strategy and commitment to delivering exceptional products.
One of the key factors contributing to ASICS EMEA’s success is its continuous investment in research and development. The company has always been at the forefront of innovation, constantly pushing the boundaries to develop cutting-edge products that meet the ever-evolving needs of athletes. This has been evident in the launch of several new products in the first quarter of 2025, including the highly anticipated ASICS GEL-KAYANO™ 28 running shoe and the ASICS NOVABLAST™ 2 performance running shoe. These products have received rave reviews from athletes and have contributed significantly to the company’s revenue growth.
ASICS EMEA’s strong performance can also be attributed to its expansion into new markets and channels. The company has been steadily increasing its presence in the e-commerce sector, which has seen significant growth in recent years. With the rise of online shopping, ASICS EMEA has strategically invested in its online platform, making it easier for customers to purchase their favorite products from the comfort of their homes. This has not only boosted sales but has also allowed the company to reach a wider audience.
In addition to its e-commerce success, ASICS EMEA has also been expanding its retail presence in key cities across Europe, Middle East, and Africa. The company has opened several new stores in strategic locations, providing customers with a premium shopping experience and increasing brand visibility. This has been a crucial factor in driving sales and establishing a stronger foothold in the market.
Commenting on the impressive financial results, Alistair Cameron, CEO of ASICS EMEA, said, “We are delighted with our performance in the first quarter of 2025. It is a testament to the hard work and dedication of our team, as well as our commitment to providing athletes with the best products to help them achieve their goals. We are also grateful to our customers for their continued support and trust in our brand.”
ASICS EMEA’s strong financial results have also had a positive impact on the local economy, creating new job opportunities and contributing to the growth of the sports industry. The company’s commitment to sustainability has also been evident, with its efforts to reduce carbon emissions and promote eco-friendly practices throughout its supply chain.
Looking ahead, ASICS EMEA remains optimistic about its future growth prospects. With a strong product pipeline, expansion plans, and a dedicated team, the company is well-positioned to continue its success in the years to come.
In conclusion, ASICS EMEA’s Q1 2025 financial results have been nothing short of impressive. The company’s commitment to innovation, quality, and sustainability, coupled with its strategic expansion plans, has resulted in a significant increase in revenues. ASICS EMEA’s strong performance is a reflection of its dedication to providing athletes with the best products, and the company is poised for continued success in the future.
