Milestone Marks Kia’s Continued Climb in Residual Value
Kia America has reached a significant milestone in its journey towards becoming a leader in the automotive industry. The company is proud to announce the sale of its 1 millionth Certified Pre-Owned (CPO) vehicle, a feat that speaks volumes about Kia’s commitment to providing quality and reliable vehicles to its customers.
This achievement is a testament to Kia’s dedication to continuously improve and evolve its vehicles. It also demonstrates the brand’s growing popularity and trust among consumers. With this milestone, Kia has solidified its position as a major player in the market, with a strong focus on providing value and customer satisfaction.
The CPO program was launched in 2008, and since then, it has seen a steady increase in sales. This program offers customers the opportunity to purchase a high-quality, low-mileage, and well-maintained vehicle at a lower price. Each CPO vehicle goes through a thorough 164-point quality assurance inspection, ensuring that it meets Kia’s high standards of excellence.
In addition to the rigorous inspection, every CPO vehicle comes with a 10-year/100,000-mile limited powertrain warranty, 12-month/12,000-mile platinum coverage, and 24-hour roadside assistance. This provides customers with peace of mind and confidence in their purchase, making the CPO program a popular choice among car buyers.
The success of Kia’s CPO program can also be attributed to its comprehensive and transparent pricing structure. The program offers competitive pricing and a clear breakdown of costs, making it easier for customers to understand the value they are getting for their money. This level of transparency has helped Kia build trust with its customers and has been a key factor in the program’s success.
Kia’s commitment to providing top-notch customer service has also played a crucial role in the success of its CPO program. The brand goes above and beyond to ensure that customers have a positive experience, from the moment they step into the dealership to the time they drive off in their CPO vehicle. This dedication to customer satisfaction has resulted in a loyal customer base and has helped the brand attract new customers as well.
The resale value of Kia’s CPO vehicles is another reason for their growing popularity. Kia has invested in building high-quality vehicles that retain their value over time. As a result, customers can expect to get a good return on their investment when it comes to selling or trading in their CPO vehicle. This is a significant advantage for customers who are looking for a reliable and cost-effective option when purchasing a vehicle.
Kia’s 1 millionth CPO vehicle sale is a remarkable achievement that has solidified the brand’s position as a leader in the automotive industry. It reflects the brand’s efforts to constantly improve and provide the best possible products and services to its customers. This milestone also serves as a testament to the hard work and dedication of the entire Kia team, who have played a crucial role in making this achievement possible.
Looking ahead, Kia is committed to continuing its climb in residual value and providing customers with the best possible experience. The brand is constantly innovating and investing in new technologies to enhance the quality, safety, and performance of its vehicles. By staying true to its core values of quality, innovation, and customer satisfaction, Kia is well on its way to reaching new heights in the automotive industry.
In conclusion, Kia’s 1 millionth CPO vehicle sale is a significant milestone that highlights the brand’s commitment to providing customers with high-quality, reliable, and affordable vehicles. With its CPO program, Kia has not only gained the trust and loyalty of its customers but has also set a benchmark for other automotive brands to follow. This achievement is a testament to Kia’s continued success and its unwavering dedication to providing the best for its customers.
