Kia’s Plan S 2030 Business Strategy: A Bold Step Towards a Sustainable Future
Kia Motors, one of the leading automotive companies in the world, has recently announced its updated business strategy, Plan S 2030. This new strategy is a testament to Kia’s commitment towards sustainable growth and its determination to stay ahead in the ever-evolving automotive industry.
Under the leadership of its new CEO, Ho Sung Song, Kia has set ambitious goals for the next decade, with a strong focus on electrification and new product development. The company aims to achieve global sales of 3.5 million units and become a top-tier brand in the global automotive market by 2030.
Let’s take a closer look at Kia’s Plan S 2030 and how it plans to achieve its goals.
Electrification: The Key to a Greener Future
Kia’s Plan S 2030 is centered around electrification, with the company aiming to become a leader in the global EV market. By 2026, Kia plans to introduce 11 new electric models, including seven dedicated EVs built on the company’s Electric-Global Modular Platform (E-GMP). This platform will enable Kia to offer a range of EVs with different battery capacities, driving ranges, and performance levels to cater to the diverse needs of its customers.
Moreover, Kia plans to increase its EV sales to 880,000 units by 2030, which will account for 25% of its total global sales. This is a significant increase from the current 6.6% of EV sales in 2020. With this move, Kia is not only contributing towards a greener future but also staying ahead of the curve in the rapidly growing EV market.
New Product Development: Innovation at its Best
Kia’s Plan S 2030 also includes a strong focus on new product development, with the company planning to launch a range of new models in the coming years. These new models will not only include EVs but also a variety of other vehicles, including SUVs, MPVs, and sedans.
One of the most anticipated models is the Kia EV6, the company’s first dedicated EV built on the E-GMP platform. This sleek and futuristic crossover is set to hit the market in the second half of 2021 and is expected to be a game-changer for Kia. With a range of up to 510 kilometers on a single charge and a 0-100 km/h acceleration time of just 3.5 seconds, the EV6 is a perfect blend of performance and sustainability.
In addition to the EV6, Kia also plans to launch a range of other EVs, including a high-performance EV sedan and a large SUV. These new models will not only cater to the growing demand for EVs but also showcase Kia’s commitment to innovation and cutting-edge technology.
Global Expansion: Reaching New Heights
Kia’s Plan S 2030 also includes a strong focus on global expansion, with the company aiming to strengthen its presence in key markets around the world. By 2030, Kia plans to have a presence in 97% of the world’s EV markets, including the US, Europe, and China.
To achieve this, Kia will be investing heavily in its global production facilities, with plans to build new EV production lines in its existing plants in Korea, China, and the US. The company also plans to establish new production facilities in India and Eastern Europe to cater to the growing demand for EVs in these regions.
Moreover, Kia will also be expanding its sales and service network, with a focus on enhancing the customer experience. This will include the introduction of new digital sales channels and the expansion of its charging infrastructure to make EV ownership more convenient for its customers.
Commitment to Sustainability: A Driving Force
Kia’s Plan S 2030 is not just about achieving sales targets and expanding its global presence; it is also a reflection of the company’s commitment to sustainability. As part of its ‘Green Deal’ sustainability strategy, Kia aims to reduce its carbon footprint by 75% by 2030, compared to its 2019 levels.
To achieve this, Kia will be implementing various measures, including the use of renewable energy in its production facilities, reducing emissions from its supply chain, and promoting eco-friendly practices among its employees and business partners.
Moreover, Kia also plans to introduce a range of eco-friendly materials in its vehicles, such
